Product Strategy

Product Vision & Mission Definition: Establishing the aspirational future state and purpose of the product.

Product Portfolio Strategy: Analysing and prioritising investments across multiple products or features to maximise return.

Business Model Innovation: Evaluating and designing new ways to generate revenue and deliver value (e.g., subscription models, platform strategies).

Build/Buy/Partner Analysis: Strategic recommendations on whether to develop technology internally, acquire it, or form partnerships.

Prioritisation Framework Creation: Implementing structured methods (e.g., MoSCoW, RICE) to prioritise features based on value, effort, and risk.

Thematic Roadmap Design: Organising product initiatives around key strategic themes, not just feature lists.

Resource Allocation Planning: Mapping required team members, budget, and time against the roadmap phases.

MVP (Minimum Viable Product) Definition: Defining the smallest set of features required to validate the product hypothesis with early users.

Customer Needs Mapping & Opportunity Sizing: Identifying unmet needs, pain points, and quantifying the market size for potential solutions.

Competitive Product Benchmarking: Detailed analysis of competitor product features, pricing, and user experience to identify gaps and advantages.

Product-Market Fit (PMF) Assessment: Evaluating the extent to which a product satisfies a strong market demand.

Technology Trend Analysis: Assessing emerging technologies and how they create opportunities or threats for the product roadmap.

Key Performance Indicator (KPI) Framework for Product: Defining metrics that track product health, adoption, and revenue impact (e.g., retention, activation, churn).

Product Launch Criteria & Readiness: Defining the necessary milestones and quality gates before a product or feature release.

End-of-Life Strategy (EOS): Planning the phased retirement of outdated products or features to free up resources for innovation.

Pricing & Monetisation Strategy: Regularly reviewing and optimising how the product captures value from the market.