Every year, as December approaches, one phrase echoes across boardrooms: “Let’s finalise the budget.” Forecasts get updated, marketing teams start negotiating for bigger digital spends, operations leaders push for technology upgrades, and finance teams sharpen the pencils on next year’s P&L. But while all this is happening, one metric, ironically the most important, often gets overlooked: Repeat Customers. Retention Rate. Lifetime Value (LTV). In an era where customer acqu

In the world of luxury retail, the stakes are high. The products are meticulously crafted, the brand names carry immense prestige, and...