Every year, as December approaches, one phrase echoes across boardrooms: “Let’s finalise the budget.” Forecasts get updated, marketing teams start negotiating for bigger digital spends, operations leaders push for technology upgrades, and finance teams sharpen the pencils on next year’s P&L. But while all this is happening, one metric, ironically the most important, often gets overlooked: Repeat Customers. Retention Rate. Lifetime Value (LTV). In an era where customer acqu

In the highly competitive world of GCC hypermarkets , retailers like LuLu , Carrefour , Nesto , and Union Coop  have created sprawling...

The United Arab Emirates (UAE) has long been a melting pot of cultures and traditions, serving as a gateway between the East and the...

In an age where e-commerce is on the rise and consumer habits are constantly evolving, driving foot traffic to physical stores has become...