1. Automation: AI can be used to automate marketing tasks such as email campaigns, social media posts, and website updates. This helps marketers save time and resources.
2. Targeting: AI can be used to identify and target specific consumer segments, helping marketers deliver messages and offers to the right audience.
3. Personalization: AI can be used to personalize content and offers based on individual consumer preferences and behaviours.
4. Analytics: AI can be used to analyze customer data and provide insights into consumer behaviour, enabling marketers to make better decisions.
5. Optimization: AI can be used to optimize marketing campaigns and messages for maximum effectiveness.
6. Predictive Analysis: AI can be used to predict consumer behaviour and help marketers anticipate customer needs and wants.
Some of the popular AI Marketing tools to try in 2023 are:
Jasper AI (for copywriting)
Surfer SEO (for SEO content writing)
Writer.com (content writing for teams)
FullStory (for digital experiences)
Zapier (for automating tasks)
Grammarly (for content editing)
Albert.ai (for digital advertising)
PhotoRoom (for removing image backgrounds)
Reply.io's AI Sales Email Assistant (for email replies)
Influencity (for influencer marketing)